There is a fine line between simple and uninspired.

The difference is in the details — the little personal touches that make just one invitation, letter or greeting stand out against the nondescript hodgepodge of — well — mail. Whether it slips gracefully out of its envelope and whispers sweetly, or audaciously enters the room and proclaims unabashedly, “YOU are invited!” an exceptional invitation (or letter, or greeting), in its own way, exudes specialness.

I’m starting Oomphasis with two goals: to emphasize the meaning, message and significance of every day communications, big and small, and to add the oomph — that extra little punch of character — to invitations, announcements, greetings, salutations and whatever other horizons are out there.

In an era of ready-made solutions, it’s the touch of a human hand that leaves the greatest impression.